How the Google Algorithm Works

By Michael Jumba

Google uses a search algorithm to provide relevant results to users based on their search queries. The algorithm takes into account hundreds of ranking factors or signals, including keyword relevance, website relevance, website quality, user engagement, and many others to determine the ranking of a webpage. 

These ranking factors are constantly updated and refined to improve the accuracy and relevancy of the results. 

The algorithm is proprietary and the exact details are not publicly available, but the overarching goal is to provide users with the most relevant and useful results possible.